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How We Started

Nick Gross is known as one of today’s most creative trailblazers in music, media and beyond. As a founder himself, Nick’s career has spanned the industry in a way that very few have- combining music with business incubation and successfully executing on a multitude of passion-driven projects. Beginning with a hit show on MTV, Nick shared his talent as an artist and drummer with the world, catapulting him to secure deals with major labels and world tours with multi platinum artists.

Most recently, Nick has become a board member and lead investor of the digital-native eSports and gaming conglomerate Rekt Global, has shared the stage with Machine Gun Kelly, and built ed-tech college festivals across the US alongside Amazon, Tiktok, and Twitch.

The Gross Family built their legacy as pioneers in the investment management industry. His father Bill, founded investment management firm PIMCO, has been named Morningstar’s Fund Manager of the Decade and dubbed “The Bond King” for his illustrious financial career, at peak (AUM) managing over $293 Billion in assets; the largest fixed income manager in the world.

Nick sits at the epicenter of a renaissance of investors and founders. As the world evolves from a generation that has traditionally focused on safe yield, passive returns, Nick and his team have preferred a more self-directed and personalized approach to their investments and creative business ventures. Gross Labs is building on a culture of founders and investors that believe in a new world of emerging industries paving the future economy.

In 2019, Gross Labs was launched to combine companies, investments, and business ventures launched by Nick and his team into a single ecosystem built around connectivity and innovation.